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This web site had the following in the web page, "Is this for me? Starting Strength Group Training." We noticed that the web page stated " Realize your physical potential with barbell based strength training." It also said " Private, and group training available. Improve your fitness and athletic performance. Our coaches are ready to deliver outstanding results that can transform your life. Simple hard training with real results. What Our Clients Are Saying. I would and have recommended Stanton Strength to my friends and family." The header had Powerlifting as the highest ranking optimized keyword. It is followed by Strength, Squat, and Bench Press which isn't as ranked as highly as Powerlifting. The next words stantonstrength.com uses is Deadlift. Overhead Press was included and could not be seen by search engines.